Ikea: Retail Winner – Online Loser
Ikea - the venerable brand for affordable, when-you-want-it furniture has always offered me a great retail experience. Their stuff is nice, there are lots of choices and it's almost always in stock, ready for me to take home right away. I just experienced my first-ever online experience with Swedish furniture monolith, and let's just say the offline and online experiences are certainly not in sync.
Thursday, June 19, 2008
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